خلّ Claude يدير حملة صور منتجك: من الصور المرجعية إلى دفعة كاملة بنفس الستايلLet Claude Direct Your Product Photo Campaign: From Reference Images to a Full Batch in One Style

Key terms

Creative direction

The single decision that holds a campaign together: who it is for, how it should feel and how it looks. Without it every image lives in a different world.

Style sheet

A short, fixed description of light, colour, lens and mood. You put it at the start of every prompt so the images stay consistent.

Shot list

The images the campaign needs, each with a clear job: introduce the product, make it tempting, show it in use, or leave room for copy.

Claude and images

Claude does not generate photos. It views and analyzes the images you upload and writes the direction and the prompts. The images come from the image tool you use.

The steps

1. 1

   Step 1

   Pick one product and gather your references

   Start with one product, not the whole store. Take one clean photo on a plain background.

   Then collect 3 to 5 reference images you like: ads, product shots, anything close to the feeling you want. Upload them all to a new chat with Claude.

   PromptAnalyze the references

   Copy

   This is my product: [product name and one line description]. These are reference images I like. Analyze what they share in light, colour, camera angle, backgrounds and mood. Do not suggest anything yet, just analyze.

   Tip: References from one world beat many that clash.

2. 2

   Step 2

   Write the brief in three answers

   Before any image, Claude needs three things: who the campaign is for, what makes you different, and the brand rules (colours, type, things to avoid).

   Without a brief, every image tries to sell to everyone.

   PromptThe brief

   Copy

   Here is the campaign brief:
   Who it is for: [audience, for example office workers who want an afternoon break]
   What makes us different: [one clear difference]
   Brand rules: [colours, type, anything off limits]
   Rewrite it as a clean five line brief and ask me if anything is missing.

3. 3

   Step 3

   Pull a style sheet from the references

   Ask Claude to turn the reference analysis and the brief into a short style sheet. This sheet is what keeps the images consistent.

   Keep it short and specific, because it goes at the start of every prompt.

   PromptStyle sheet

   Copy

   From the reference analysis and the brief, write a style sheet in exactly 4 lines: light, colour, lens and angle, mood. Each line short and specific, no vague words like beautiful or professional.

   Tip: Save the sheet in a note. The next campaign for this product starts from it.

4. 4

   Step 4

   Build a shot list where every image has a job

   A campaign is not a pile of nice images. Each one has a job: the hero introduces the product, the detail makes it tempting, the in use shot convinces, and the empty space shot leaves room for copy.

   Any image without a job comes off the list.

   PromptShot list

   Copy

   Write a shot list of [number] images for this campaign. For each shot: its name, a one line description and its job (introduce, tempt, convince or advertise). Where they will be used: [Instagram, ads, store page].

5. 5

   Step 5

   Expand into one prompt per shot, same style

   Now ask for one prompt per shot. The trick: every prompt starts with the style sheet word for word, then the shot.

   Paste the prompts into the image tool you use, one by one.

   PromptOne prompt per shot

   Copy

   For each shot in the list, write one image prompt in English. Start every prompt with the style sheet word for word: [paste the style sheet]. Then describe the shot, the product placement and the framing. Keep each prompt under 80 words. Add the aspect ratio at the end: [4:5 or 9:16].

6. 6

   Step 6

   Send the images back to Claude for review

   When the images are ready, upload them to the same chat. Claude compares each one with the style sheet and tells you which ones drifted and what to change in their prompts.

   Repeat until the whole batch reads as one campaign.

   PromptReview

   Copy

   These are the images I got. Compare each one with the style sheet and the shot list. For each image: does it do its job, what drifted from the style, and exactly what should I change in its prompt?

Ready prompts to copy

Here is the style sheet from our last campaign: [paste the sheet]. We want a new campaign for [an occasion or a new product]. Keep the same style and write a new shot list of [number] images, each with a job.